Living the Brand: Strengthening Greenlight Power’s Friendly and Professional Branding

Greenlight Power recently held a “Living the Brand” leadership training at UP Diliman, facilitated by Coach Cris Lorenzana. The focus of the session was that branding starts from within, emphasizing how a company’s brand identity is shaped by its leaders, employees, and culture. Rather than focusing solely on external marketing strategies, the training highlighted the importance of authenticity, empathy, and purpose in leadership.

It encouraged leaders to embody the brand’s values in their everyday actions, fostering a friendly yet professional approach in communication and collaboration. By nurturing a culture where employees genuinely live the brand, Greenlight Power aims to create a more consistent and genuine brand image that resonates with clients and stakeholders, delivering greater value through stronger teamwork, effective communication, and a deeper commitment to the company’s core identity.